Privacy policy

Privacy Policy

Last updated: Wednesday, June 10, 2026

1. Introduction

Laurior ("Laurior," "we," "us," or "our") is committed to protecting your privacy and handling your personal information with care, transparency, and respect. This Privacy Policy explains, in full detail, what information we collect when you visit laurior.com (the "Site"), interact with our advertising, or place an order; how and why we use that information; who we share it with; how long we keep it; how we protect it; and the rights and choices available to you.

We know that buying a sleep product online means trusting us with your personal details. We take that trust seriously. We do not sell your personal information, and we collect only what we need to run our business, fulfill your orders, support you, and improve your experience.

By using our Site or placing an order, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Site. This policy should be read together with our Terms of Service and our Return & Refund Policy.

2. Who Is Responsible for Your Data

The business responsible for your personal information (the "data controller") is the company that operates Laurior. Our full legal and contact details are provided in the "Who We Are & How to Contact Us" section at the end of this policy. If you have any question about how we handle your data, that section tells you exactly how to reach us.

3. Information We Collect

We collect information in three main ways: information you give us directly, information we collect automatically when you use the Site, and information we receive from trusted third parties.

3.1 Information you provide directly

When you place an order, create an account, contact support, or sign up for marketing, you may provide:

  • Identity and contact details: your name, email address, phone number, shipping address, and billing address.
  • Order details: the products you purchase, order value, and order history.
  • Payment confirmation: confirmation that a payment succeeded, the payment method type, and the last digits of your card. We never see or store your full card number — payment card data is captured and processed directly by our payment processor (see Section 5).
  • Communications: the content of emails, messages, photos (for example, a photo of a damaged item), and any other information you choose to share when you contact our support team.
  • Marketing preferences: whether you've chosen to receive marketing emails and your related preferences.

3.2 Information we collect automatically

When you browse the Site, we and our service providers automatically collect certain technical information through cookies and similar technologies (see Section 8):

  • Device and connection data: IP address, browser type and version, operating system, device type, and language settings.
  • Usage data: the pages you view, the links you click, the products you look at, how long you stay, and how you navigate the Site.
  • Referral data: the website, ad, or search that brought you to us.
  • Approximate location: derived from your IP address (we do not collect precise GPS location).

3.3 Information we receive from third parties

We may receive information about you from:

  • Our e-commerce platform (Shopify), which hosts our Site and processes your orders.
  • Our payment processor, which confirms your payment and helps us detect fraud.
  • Advertising and analytics partners (such as Meta/Facebook and similar platforms), which help us understand how our ads perform and reach the right audience.
  • Shipping carriers, which provide delivery and tracking updates.

4. How and Why We Use Your Information

We use your information only for legitimate business purposes, including:

  • To process and fulfill your order: producing your made-to-order pillow, arranging shipping, sending order confirmations, and providing tracking information.
  • To provide customer support: answering your questions, processing returns and exchanges, and managing your 120-Day Guarantee or damage claims.
  • To process payments and prevent fraud: verifying transactions and protecting both you and us against fraudulent or unauthorized activity.
  • To communicate with you: sending transactional messages (order updates, shipping notices, return confirmations) and, where you have opted in, marketing emails about products and offers.
  • To improve our Site and products: analyzing how customers use the Site so we can make it faster, clearer, and more helpful.
  • To advertise responsibly: measuring the effectiveness of our advertising and, where permitted, showing you relevant ads on platforms like Meta/Facebook and Instagram.
  • To comply with the law: meeting our legal, tax, and regulatory obligations, and enforcing our terms.

We rely on one or more of the following legal bases to process your data, depending on the situation: performance of our contract with you (fulfilling your order), your consent (for marketing and non-essential cookies), our legitimate interests (improving and securing our business), and compliance with legal obligations.

5. How We Share Your Information

We share your personal information only with parties that help us operate Laurior, and only to the extent necessary. We do not sell your personal information. The categories of recipients are:

  • E-commerce platform — Shopify: hosts our Site and stores order and customer data on our behalf.
  • Payment processor — Shopify Payments: securely processes your payment and handles refunds. Card data is handled under PCI DSS standards.
  • Shipping and fulfillment partners: including carriers such as USPS, which need your name and address to deliver your order and provide tracking.
  • Advertising and analytics providers: such as Meta/Facebook and similar platforms, which help us measure and deliver advertising. Where required by law, this only happens with your consent.
  • Professional advisors and authorities: such as accountants, lawyers, or regulators, where necessary to comply with the law, enforce our agreements, or protect our rights, property, or safety, or those of our customers.
  • Business transfers: if our business is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this policy.

Each of these partners is permitted to use your information only for the purposes we specify and is expected to protect it appropriately.

6. International Data Transfers

We are based in Canada and fulfill orders from the United States, and we serve customers in the United States, Canada, the United Kingdom, and elsewhere. As a result, your personal information may be processed in, transferred to, or stored in countries other than the one where you live, including Canada and the United States. These countries may have data protection laws that differ from those in your jurisdiction. Wherever your data is transferred, we take steps to ensure it remains protected in line with this policy and applicable law.

7. How Long We Keep Your Information

We keep your personal information only for as long as necessary to fulfill the purposes described in this policy, including:

  • For as long as needed to process and deliver your order and handle any related returns, exchanges, or guarantee claims.
  • For as long as required to meet our legal, accounting, and tax obligations (which may require us to retain order and transaction records for several years).
  • For as long as needed to resolve disputes and enforce our agreements.

When your information is no longer needed, we securely delete or anonymize it.

8. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, keep items in your cart, understand how the Site is used, and measure advertising performance. Cookies fall into these general categories:

  • Strictly necessary cookies: required for the Site to function, such as remembering your cart and securing checkout. These cannot be switched off.
  • Performance and analytics cookies: help us understand how visitors use the Site so we can improve it.
  • Advertising cookies: used by us and partners such as Meta/Facebook to measure ad performance and, where permitted, show you relevant ads.

You can control cookies through your browser settings, where you can block or delete cookies. Please note that blocking strictly necessary cookies may prevent parts of the Site from working properly. Where required by law, we will request your consent before placing non-essential cookies.

9. Marketing Communications

If you opt in, we may send you marketing emails about new products, offers, and sleep-related content. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by emailing us directly (see the contact section below). Even if you opt out of marketing, we will still send you essential transactional messages related to your orders, such as confirmations, shipping notices, and return updates.

10. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • The right to access the personal information we hold about you.
  • The right to correct inaccurate or incomplete information.
  • The right to delete your personal information, subject to legal retention requirements.
  • The right to object to or restrict certain processing, including direct marketing.
  • The right to data portability, where applicable.
  • The right to withdraw consent at any time, where we rely on consent.
  • The right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, simply contact us using the details in the final section of this policy. We will respond within the timeframe required by applicable law. To protect your information, we may need to verify your identity before acting on your request. You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data properly.

11. How We Protect Your Information

We take the security of your data seriously and use technical and organizational measures designed to protect it. Our Site uses SSL encryption (HTTPS) to protect data in transit, and payment card data is handled by a PCI DSS–compliant processor, meaning we never store your full card details on our systems. While no method of transmission or storage over the internet is ever completely secure, we work continuously to safeguard your personal information against unauthorized access, loss, or misuse.

12. Children's Privacy

Our Site and products are intended for adults. We do not knowingly collect personal information from children under the age of 16 (or the minimum age required in your jurisdiction). If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

13. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms. This Privacy Policy applies only to Laurior. We are not responsible for the privacy practices of other websites, and we encourage you to read their privacy policies before sharing any information with them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last updated" date at the top of this page. If the changes are significant, we will take reasonable steps to notify you, for example by posting a notice on our Site or emailing you. We encourage you to review this policy periodically.

15. Who We Are & How to Contact Us

This Site is owned and operated by Luxury Dream Sleep Inc., doing business as Laurior. If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out — our support team is available around the clock.

Luxury Dream Sleep Inc. (operating as Laurior) Canada Corporation Number: 1764775-1 Head Office: 1438 Rue Mackay, Unit #151, Montreal, QC, H3G 2H8, Canada Fulfillment Center: 220 36th St, Brooklyn, NY 11232, United States

  • Email: info@laurior.com
  • Phone: +1 263 382 9468
  • Support hours: 24 hours a day, 7 days a week
  • Average response time: under 2 hours